We’ve been talking lately about how exactly to boost your business marketing with Instagram. Contrary to what lots of people still believe, Instagram isn’t only a fun app where you could post food, holiday and family pics.
Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. Automação Seguidores Instagram It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are many people out there who promise to cultivate your Instagram followers by the thousands, but beware. Many of them use fake accounts developed by bots to inflate your numbers.
These kind of followers have zero value. Actually, they are able to even be dangerous, attempting to steal your password or photos or infect you with a virus.
According to the data security company Imperva, these bad bots take into account 28.9 per cent of bots on Instagram.
The best way to build your Instagram followers is when you are authentic to your brand and your audience.
Here are 3 ideas to help you to get real Instagram followers:
Tell a tale with Hashtags
It’s great to use your business name as a hashtag, but you need to think beyond that.
In order to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You need to start a conversation if you are sharing posts for things like:
Events
Promotions
Contests
Product launches
A good example of a brandname who does this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to encourage visitors to get together and share their chips, and to use the hashtag if they share photos of these meetups.
By using engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully build up followers on Instagram.
Get Creative
Instagram is centered on photos, so many people think of the caption as an afterthought.
Don’t neglect the image caption! You can generate engagement and promote sharing through the use of descriptive words which will engage, inspire and entertain your followers.
Here are some ideas to help you build up followers on Instagram with your posts:
Use questions in your caption. Write your question at the beginning of the post so that people see it first.
Get personal together with your post. Tell a tale about yourself, or how your product helped or inspired someone else.
Ask people to tag others. Asking visitors to tag three of their best friends or tagging someone they’re grateful for brings other potential followers in to the equation.
A great example of a brandname that does personal posts well may be the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate the user on the plight of animals around the globe.
Remember with regards to using Instagram posts to get followers, it’s all about being authentic. Avoid questions atlanta divorce attorneys single post or tell an individual story that isn’t genuine.
Go Local
One of the best ways to build your Instagram followers is to become familiar with your neighbours!
Whether you’re creating Instagram ads or desire to promote your event in a particular area, you can see what’s happening near you by visiting the search page and clicking on the Places tab.
Type in the positioning to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment and even an emoji and follow the individual if you like what you see. Hopefully, this is the start of a natural interaction.
For example, in the event that you offer life coaching services, you can type in your location accompanied by “entrepreneurs.” Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.
Similarly, when you have a physical location that people have checked into on Instagram, comment on those posters’ pictures to be sure they’re alert to your Instagram presence, and then follow them.
These are some of the best ways to build Instagram followers the proper way: no bots, no shortcuts, just old ways to build relationships your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with getting the insufficient knowledge, skill and support had a need to create their web business presence.